Today’s post is the 2nd of my new “No Bunk” (no nonsense) business series. Each post will come from the collection of HI-LITER Newsletters from the Lab-Line Instruments, Inc., the laboratory instrument business my father and mother founded in 1952. You can read the genesis of “No Bunk” in the June 25th Blog Post.
When people develop a business plan, one of their Yellow Brain Tasks in the planning process is to create their Mission Statement, which is Green Brain Logical statement that sets forth the goals and values of the organization.
The Lab-Line Mission Statement that was printed in capital letters at the top of each HI-LITER Newsletter. It was written by my father, who was a Green Brain mechanical engineer, and it spoke to his personal commitment and his company’s promise to the employees, the customers, and the people whose lives would be saved by Lab-Line laboratory equipment. I loved reading the Precise Green Brain words that created his Mission Statement: OBJECTIVE, CONSISTENTLY, EFFECTIVELY,and PROFIT.
I think this significant statement has lasted the test of time and rings true now, as it did 60 years ago.
THE OBJECTIVE OF LAB-LINE SHALL BE TO PROVIDE THE SCIENTISTS WITH THE BEST-MADE, BEST-PERFORMING, AND MOST MODERN INSTRUMENTS TO DO HIS WORK; TO PROVIDE JOBS AND JOB SECURITY FOR THOSE WHO APPLY THEMSELVES CONSISTENTLY AND EFFECTIVELY TO THEIR JOBS; AND TO MAKE A PROFIT TO CONTINUE ITS OPERATIONS AND MAINTAIN ITS OBJECTIVES.
Now is it your turn to use your Brain Colors. Experiment and see how you can fill in the blanks and personalize this statement for your professional and/or personal Mission Statement.
The objective of ___________________________ shall be to provide___________________________ with the best- ___________, best-________ and most____________________ to do ___________ work and provide____________________ and _______________ security for ______________________________ apply________________________consistently and effectively to _________________________________ job and to make a profit to continue _________________________________ and maintain_____________________________________________ objectives.
Writing and practicing an authentic and applicable Mission Statement is “No Bunk”!
Please Spread the Word