Test of Time Mission Statement – No Bunk

Today’s  post is the 2nd of my new “No Bunk”  (no nonsense) business series. Each post will come from the collection of HI-LITER Newsletters from the Lab-Line Instruments, Inc., the laboratory instrument business my father and mother founded in 1952. You can read the genesis of  “No Bunk” in the  June 25th Blog Post.

When people develop a business plan, one of their Yellow Brain Tasks in the planning process is to create their Mission Statement, which is Green Brain Logical statement that sets forth the goals and values of the organization.

The Lab-Line Mission Statement that was printed in capital letters at the top of each HI-LITER Newsletter. It was written by my father, who was a  Green Brain mechanical engineer, and it spoke to his personal commitment and his company’s promise to the employees, the customers,  and the people whose lives would be saved by Lab-Line laboratory equipment. I loved reading the Precise Green Brain words that created his Mission Statement: OBJECTIVE, CONSISTENTLY, EFFECTIVELY,and PROFIT.

I think this significant statement has lasted the test of time and rings true now, as it did 60 years ago.

THE OBJECTIVE OF LAB-LINE SHALL BE TO PROVIDE THE SCIENTISTS WITH THE BEST-MADE, BEST-PERFORMING, AND MOST MODERN INSTRUMENTS TO DO HIS WORK; TO PROVIDE JOBS AND JOB SECURITY FOR THOSE WHO APPLY THEMSELVES CONSISTENTLY AND EFFECTIVELY TO THEIR JOBS; AND TO MAKE A PROFIT TO CONTINUE ITS OPERATIONS AND MAINTAIN ITS OBJECTIVES.

Now is it your turn to use your Brain Colors. Experiment and see how you can fill in the blanks and personalize this statement for your professional and/or personal Mission Statement.

The objective of ___________________________ shall be to provide___________________________ with the best- ___________, best-________ and most____________________ to do ___________ work and provide____________________ and _______________ security for ______________________________ apply________________________consistently and effectively to _________________________________ job and to make a profit to continue _________________________________ and maintain_____________________________________________ objectives.

Writing and practicing an authentic and applicable Mission Statement is “No Bunk”!

Boost Your Brain Power with links on the right-hand side of the page!
Don’t forget, 10% of the royalties from the sale of my books is allocated to
JDRF (Juvenile Diabetes Research Foundation) .

 

 

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4 Comments

  1. Laurie Buchanan on August 2, 2012 at 3:53 pm

    FANTASTIC! I like it so much I just had to Tweet and Google+ it!

  2. sheila on August 2, 2012 at 4:04 pm

    Thank you so much for your enthusiasm for this “No Bunk” post. I appreciate you sharing it with others!! 🙂

  3. Redacted for the author's survival on August 2, 2012 at 8:06 pm

    Bet the following would end up in the trash–I know my wife would put my cranium in there with my “No Bunk” entry 🙂

    The objective of _Marriage___ shall be to provide__The Husband__ with the best- _”censored”___, best- “censored”__ and most__”censored_ to do _no house_ work and provide_advice___ and ___ security for __the Wife so she can______ apply_her skills__consistently and effectively to _support the husband’s _ job and to make a profit to continue _a most happy marriage_ and maintain_chauvinist__ objectives.

  4. sheila on August 6, 2012 at 9:28 am

    George, since I know your “Newman” sense of humor your comment made me smile. It’s “No Bunk” that you have a different perspective than most people because of your “DNA- Dubious Newman Attitude”!!! 😉

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