Black Friday, Cyber Monday & Free Shipping Day

The Sunday edition of the the Daily Herald newspaper always included the Wall Street Journal Sunday Business section.

This week the article talked about Black Friday , that used to be the Day After Thanksgiving Day Sale day,  Cyber Monday , today, and Free Shipping Day on December 17th.

It was amazing to see the newspaper advertisements and TV commercials for Holiday shopping store hours. Sears was open on Thanksgiving Day, many stores were open Thanksgiving night at 11:00pm and some open their doors at 3:00am on Friday.

According to an article on Internet Retailer  Black Friday and related phrases were up 31% last week compared with the week before Thanksgiving last year, web tracking firm Experian Hitwise reported today. 59% of those searching for terms related to Black Friday, an increasingly common term for the Friday after Thanksgiving, were women, and 59% were under 35. The 25-34 age group represented the largest single group of searchers, at 37.57%, followed by those 18-24 at 21.08%.

Consumers shopped in record numbers this Thanksgiving weekend, as online shopping rose 28% to $407 million on Thanksgiving Day and 9% to $648 million on Black Friday, comScore Inc. said today. Meantime, total spending over the holiday weekend reached an all-time high of about $45 billion in offline and online shopping, the National Retail Federation, an industry trade group, reported today., the NRF’s online retailing division, said 33.6% of the weekend’s shoppers shopped online, up from 28.5% last year. Altogether, 212 million shopped offline and online, up about 9% from 195 million a year ago, the NRF said.

The National Retail Federation predicts more than 100 million consumers will shop online today. ComScore said that Online weekend sales were strong, up 28% over last year on Thanksgiving Day and 9% on Black Friday.The strong shopping activity will continue into Cyber Monday, the first Monday after Thanksgiving, when the number of consumers who will shop online will rise 11% year over year to 106.9 million, while the number shopping via mobile devices will nearly double to 7 million.

An estimated 212 million shoppers flooded department stores, clothing stores and retailers’ websites over the Black Friday weekend and spent $45 billion, according to the National Retail Federation. Those numbers are up from earlier estimates that said 138 million people would shop over the weekend.

My “Green Brain” does not enjoy shopping and was overwhelmed by the statistics,

However, I’m sure merchants’ “Yellow Plans ” to achieve tremendous sales numbers and the customers’ “Green Strategies ” to get good deal were satisfied.

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